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What Readers Really Want
What Women Want with Mel Gibson and Helen Hunt probably is my favorite advertising movie. It also teaches us an important lesson about attracting readers. The movie is about Gibson, a womanizing...
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17 Tips for Successful Blog Promotion
Your blog is not a field of dreams. You can’t just build it and wait for the people to come. If you try that approach, my guess is that you’re going to be waiting for a long time with little or no...
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How Journalists Can Use Social Media to Build Reader Relationships
Too many news agencies are doing it wrong. Social media are not after-the-fact forms of one-way communication you use just to promote your content after the story is written. Social media are ongoing,...
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Using Your Social Media ‘Listening’ Skills
When my children were younger I used to ask them, “Are you using your good listening skills?” I asked this question when I didn’t think they were fully focused on what I was telling them or asking them...
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What’s Your Social Media Persona?
There are about 58 millions tweets sent each day. Facebook has about 757 million active daily users. Those statistics are only for two social mediums. We use social media. There is no doubt about it....
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4 Principles of Successful Social Media
Imagine you invite a potential business partner to your home for dinner. You don’t know the guest well, but you don’t attempt to create conversation. Instead, you sit quietly through the meal,...
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The Student Media Guide to Content Curation
Joe Student flails about around his pillows, trying to determine where his iPhone is so he can silence that freakin’ alarm. Once the phone is in his hand and the annoying noise silenced, he begins...
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